{"id":80730,"date":"2020-12-02T12:00:29","date_gmt":"2020-12-02T11:00:29","guid":{"rendered":"https:\/\/test.av-id.de\/?post_type=portfolio&#038;p=80730"},"modified":"2022-04-23T20:57:06","modified_gmt":"2022-04-23T18:57:06","slug":"brand-identity-mbn","status":"publish","type":"portfolio","link":"https:\/\/avid-studio.com\/?portfolio=brand-identity-mbn","title":{"rendered":"Brand Identity MBN"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8220;1\/4&#8243;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_empty_space empty_h=&#8220;3&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;fontsize-155944&#8243; text_weight=&#8220;500&#8243; text_space=&#8220;fontspace-781688&#8243; text_color=&#8220;color-xsdn&#8220;]Brand Identity<br \/>\nMBN Maschinenbau[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;6&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;1\/2&#8243;][vc_single_image media=&#8220;80802&#8243; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;three-four&#8220;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_separator sep_color=&#8220;color-xsdn&#8220;][vc_custom_heading heading_semantic=&#8220;h6&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;color-xsdn&#8220;]<strong>Client:<\/strong>\u00a0 \u00a0 \u00a0MBN Maschinenbaubetriebe Neugersdorf GmbH<br \/>\n<strong>Service:<\/strong>\u00a0 Brand Identity \/ Editorial Design \/ Web Design<strong><br \/>\n<\/strong>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h6&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;accent&#8220;]<strong>Link:\u00a0 \u00a0 \u00a0 \u00a0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.mbn-gmbh.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.mbn-gmbh.de<\/a><\/span><\/strong>[\/vc_custom_heading][vc_empty_space empty_h=&#8220;5&#8243;][vc_custom_heading heading_semantic=&#8220;h5&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;color-xsdn&#8220;]Das Profil wird neu ausgerichtet. Und der Erfolg weiter ausgebaut. Eine Marke mit langer Tradition sch\u00e4rfen, ohne ihre Identit\u00e4t zu ver\u00e4ndern. Das ist unsere Herausforderung beim Re-Branding. Einzelne Elemente bleiben bestehen. In Kombination jedoch neu definiert. Die Marke MBN r\u00fcckt weiter in den Fokus. Und die Kommunikation wird einfacher.[\/vc_custom_heading][vc_empty_space empty_h=&#8220;4&#8243;][vc_row_inner limit_content=&#8220;&#8220;][vc_column_inner column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;0&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/1&#8243;][uncode_twentytwenty media_before=&#8220;82605&#8243; media_after=&#8220;82604&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;-4&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_gallery el_id=&#8220;gallery-534881-226-807&#8243; type=&#8220;carousel&#8220; medias=&#8220;82938,80811,80810,82945,82942,82939&#8243; carousel_lg=&#8220;1&#8243; carousel_md=&#8220;1&#8243; carousel_sm=&#8220;1&#8243; gutter_size=&#8220;3&#8243; media_items=&#8220;media|nolink|original&#8220; carousel_interval=&#8220;3000&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_dots=&#8220;yes&#8220; carousel_dot_position=&#8220;right&#8220; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_overlay_anim=&#8220;no&#8220; single_text_anim=&#8220;no&#8220; single_image_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;-3&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_single_image media=&#8220;80773&#8243; media_width_percent=&#8220;80&#8243; media_ratio=&#8220;four-five&#8220;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;3&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_single_image media=&#8220;80757&#8243; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;five-four&#8220; alignment=&#8220;right&#8220;][vc_empty_space empty_h=&#8220;3&#8243;][vc_custom_heading heading_semantic=&#8220;h5&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;color-xsdn&#8220;]Die Weiterentwicklung einer starken Marke. Durch den Feinschliff des Profils an der richtigen Stelle. Mit wenigen Elementen zu mehr Struktur und einer klaren Kommunikation.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;4&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_single_image media=&#8220;80787&#8243; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;five-four&#8220;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;-4&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;2\/3&#8243;][vc_gallery el_id=&#8220;gallery-534881-226&#8243; type=&#8220;carousel&#8220; medias=&#8220;82943,80785,80784,80788,80783,80781&#8243; carousel_lg=&#8220;1&#8243; carousel_md=&#8220;1&#8243; carousel_sm=&#8220;1&#8243; gutter_size=&#8220;3&#8243; media_items=&#8220;media|nolink|original&#8220; carousel_interval=&#8220;3000&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_dots=&#8220;yes&#8220; carousel_dot_position=&#8220;right&#8220; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_overlay_anim=&#8220;no&#8220; single_text_anim=&#8220;no&#8220; single_image_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220;][\/vc_column][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;-3&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/3&#8243;][vc_empty_space empty_h=&#8220;2&#8243;][vc_single_image media=&#8220;82940&#8243; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;four-three&#8220;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;3&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243;][vc_column width=&#8220;2\/6&#8243;][vc_single_image media=&#8220;80774&#8243; media_width_percent=&#8220;90&#8243;][\/vc_column][vc_column width=&#8220;4\/6&#8243;][vc_custom_heading heading_semantic=&#8220;h5&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;color-xsdn&#8220;]Informationsgeladen. Aber nicht \u00fcberladen. Clean. Smart. Modern. Alle Fakten anschaulich kommuniziert.[\/vc_custom_heading][vc_empty_space empty_h=&#8220;3&#8243;][vc_single_image media=&#8220;80792&#8243; media_width_percent=&#8220;80&#8243; media_ratio=&#8220;four-five&#8220;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;2\/3&#8243;][vc_single_image media=&#8220;82924&#8243; media_width_percent=&#8220;100&#8243; media_ratio=&#8220;three-two&#8220;][vc_empty_space empty_h=&#8220;2&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8220;100&#8243; gutter_size=&#8220;3&#8243; overlay_alpha=&#8220;50&#8243; shift_x=&#8220;-3&#8243; shift_y=&#8220;0&#8243; shift_y_down=&#8220;0&#8243; z_index=&#8220;0&#8243; medium_width=&#8220;0&#8243; mobile_width=&#8220;0&#8243; width=&#8220;1\/2&#8243;][vc_empty_space empty_h=&#8220;3&#8243;][vc_single_image media=&#8220;82560&#8243; media_width_percent=&#8220;100&#8243;][vc_custom_heading heading_semantic=&#8220;h5&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;color-xsdn&#8220;]Ein Gestaltungselement. Viele Funktionen. Das Logo r\u00fcckt in den Fokus und die Produkt Visualisierung heben wir auf ein neues Level.[\/vc_custom_heading][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image media=&#8220;82559&#8243; media_width_percent=&#8220;85&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;2\/3&#8243;][vc_gallery el_id=&#8220;gallery-534881-226-314&#8243; type=&#8220;carousel&#8220; medias=&#8220;80881,80882,80883&#8243; carousel_lg=&#8220;1&#8243; carousel_md=&#8220;1&#8243; carousel_sm=&#8220;1&#8243; gutter_size=&#8220;3&#8243; media_items=&#8220;media|nolink|original&#8220; carousel_interval=&#8220;3000&#8243; carousel_navspeed=&#8220;400&#8243; carousel_loop=&#8220;yes&#8220; carousel_dots=&#8220;yes&#8220; carousel_dot_position=&#8220;right&#8220; stage_padding=&#8220;0&#8243; single_overlay_opacity=&#8220;50&#8243; single_overlay_anim=&#8220;no&#8220; single_text_anim=&#8220;no&#8220; single_image_anim=&#8220;no&#8220; single_padding=&#8220;2&#8243; single_border=&#8220;yes&#8220;][vc_empty_space empty_h=&#8220;4&#8243;][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_empty_space empty_h=&#8220;3&#8243;][vc_custom_heading heading_semantic=&#8220;h5&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;color-xsdn&#8220;]Das neue Bild der Marke hebt sich auch digital ab. Eine Gestaltungslinie, die absolute Professionalit\u00e4t und Orientierung verspricht. Wir geben MBN neue Design-Werkzeuge an die Hand, mit denen sie ihre Marke pr\u00e4ziser ausrichten und fest verankern k\u00f6nnen.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8220;h6&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;&#8220; text_weight=&#8220;400&#8243; text_height=&#8220;fontheight-524109&#8243; text_color=&#8220;accent&#8220;]<strong>Link:\u00a0 \u00a0 \u00a0 \u00a0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.mbn-gmbh.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.mbn-gmbh.de<\/a><\/span><\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8220;1\/4&#8243;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_empty_space empty_h=&#8220;3&#8243;][vc_custom_heading heading_semantic=&#8220;h1&#8243; text_font=&#8220;font-762333&#8243; text_size=&#8220;fontsize-155944&#8243; text_weight=&#8220;500&#8243; text_space=&#8220;fontspace-781688&#8243; text_color=&#8220;color-xsdn&#8220;]Brand Identity MBN Maschinenbau[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;6&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":82940,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[35],"_links":{"self":[{"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/portfolio\/80730"}],"collection":[{"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/avid-studio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80730"}],"version-history":[{"count":52,"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/portfolio\/80730\/revisions"}],"predecessor-version":[{"id":82949,"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/portfolio\/80730\/revisions\/82949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avid-studio.com\/index.php?rest_route=\/wp\/v2\/media\/82940"}],"wp:attachment":[{"href":"https:\/\/avid-studio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80730"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/avid-studio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=80730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}